Brand Image Platform » Internet Marketing

SEO To Become A Dinner Party Topic

articles — Wed, 10 Feb 2010 00:59:16 +0000

Because of a ground-breaking agreement between Dell and Google, SEO might soon be a mainstream topic of conversation. Dell, the world’s leading maker of personal computers, has announced that it’s testing a pre-put in package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

While the home page and Desktop Search will be an plain boost to Google’s share of the Search market, and perhaps even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that can be of most interest to SE marketers and optimizers round the world.

Currently a specialist ‘industry tool’ used predominantly by SE practitioners, the Google Toolbar could soon be automatically available to hundreds of thousands of mainstream laptop users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become half of mainstream vocabulary. (Well, perhaps that’s a little optimistic… Perhaps they’re a lot of possible to become half of the vocab of the pc savvy mainstream.)

Thus what will this all mean to SEO and SEM? In my humble opinion, the four most significant implications of the Dell-Google agreement are:

1) Business decision manufacturers can finally ‘get’ SEO

Although not overly useful to SEMs and SEOs, Google PageRank is a perfect hook for busy call makers. It’s terribly simple (in that it’s simply a mark out of 10) and measurable, and it’s simply THERE; you don’t have to go out of your approach to determine the PageRank of a site. It’s exactly what call manufacturers would like to urge their collective heads around SEO. They don’t have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of grey, leaving the two colors many decision manufacturers understand best: black and white.

two) Business will spot the importance of PageRank

While most business call makers are aware {that a} smart search engine ranking is nice for business, they are not nevertheless aware {that a} dangerous PageRank is dangerous for business. However with the Google Toolbar at their disposal, they soon will be. Call manufacturers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of each web site they visit. And in the process, they’ll become painfully attentive to what their own PageRank says about their company.

3) Business will be additional Search-proactive

Once call manufacturers realize {that a} dangerous PageRank is dangerous for business, they’re going to be more likely to be proactive about their search engine ranking.

four) Additional businesses can dedicate a budget to Search

PageRank will become simply a half of ‘doing business’. Just like TV, radio, and newspapers, it will be proactively communicating with decision makers, each and every day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN can not be considered a black art, and SEMs and SEOs can not be thought-about witch-doctors. This can build call manufacturers way additional comfortable dedicating a budget to Search (particularly as they currently have one thing measurable to grab a hold of – see point one on top of).

Conclusion

It appears that Google has once once more created a terribly astute business decision. For better or worse, they’ve improved their position in Search and made significant inroads into the desktop software market. Can they threaten Microsoft’s desktop dominance? We have a tendency to’ll have to attend ‘n see. Can they enrich the SEM / SEO industry? In my humble opinion, yes! Google could not be everyone’s favorite search engine, however if they carry PageRank into the mainstream, the Search business can finally attract the percentage of corporate advertising pay it deserves.

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Are you the Villiage Idiot branding your own home business?

articles — Thu, 06 Aug 2009 16:51:13 +0000

A Video Tour of Chris's Home (One of the Top marketing master's of branding)

Are you the village idiot? No man or woman ever thinks that they are. If you own or are thinking about starting your own home business don’t be the village idiot who brand’s their business. It does not matter how great your product or service is because there will be more people doing the same thing you are offering. Never has this been more true than in today’s market.

Very few people brand themselves. If I asked you who the richest people in any industry are you can most likely identify who they are, but very likely do not know all of what they even do.

You know the top industry people because they have successfully branded themselves. When the business they own changes or the market shifts into a crisis those who brand a business or product are in trouble. Plus they never really would have reached their peak branding their business and not them personally.

If however they have branded them and well it doesn’t matter if they quit the business they are promoting or own and change industries. Leaders brand themselves and draw followers who buy from them because their personal branding makes people like them. For example if you have something in the communications market. Well there are countless people selling and offering the exact same thing in your industry as you and you will never stick out if you are branding the same thing everyone else is and that is the product brands you are selling.

From day one brand you and your own story and then no one can compete against you. You will attract those people who like you and want to work with you and buy from you because you are branding you. We love as people to buy from people we like. When is the last time you bought anything from someone who annoyed you or you didn’t like? How many times have you bought something from someone who you enjoyed talking to and if not for that person you wouldn’t have bought it.

Yep thats why giving samples works. Ever notice how many times people serving samples influence you to try the samples? When you check out at the grocery line how many times have you gone to the line with the happy friendly looking person instead of the grumpy looking person?

When you buy anything you enjoy working with people you like and prefer talking. You and me both do this in our life and we both look to connect and work with people we like and enjoy working with.

It is rare anyone knows how to really use this secret and put it in action in their home business or small business. The ones who do are making a fortune in business.

You have to grow it to large scales to get more volume for business. You also want to take your business and automate it as much as possible. Doing this using the internet has made making a 6 figure income a year and for many even a month has been made possible because of the internet. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.

How to use the internet to brand yourself and not your business.

When you start or grow a business to make money online you need to get yourself a website to brand you and your story. From start to finish you want your website visitor to get a feeling like they have met you in person and talked with you. They can connect with your story. We are all in many ways alike in the stories of our life. We all have struggles. We all face financial challenges. We all have a desire to be successful in life and we all struggle on the way to that success. When you tell your story and how you got to where you are people connect with you and can get a feeling of working with you.

When you made a connection you are in the perfect spot to share what changed your life and how. You are not in the old spot of trying to sell something. You are simply sharing your story online and when you use video to do it you can do it far better than you can without video.

Starting out you will not likely have a success story so you will lack that aspect. You can however share your vision and where you are working to build your business and again people will connect with you in sharing your vision for where you are going. Once you have a success story you will want to share it and this will push your business into phase two of new growth. You have to have a flow of people who follow you and then when it grows you will find very loyal followers.

When you reach this point you have branded yourself and it doesn’t matter if you change businesses or industries because people are following you and not your business or product.

Stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. Then your prospects will enter their name and email address on your list so they are sent a series of email messages each day or other day. When you build a list of loyal people from 15-25 emails sent to them over time who visit your website over 35-65 days. Then you send people a email once a week or more simply with things connected to you and your business or service. You will find people who from this order and buy from you and yet you are branding yourself so you will be free of competition. Then you will sell your product for full price and they people won’t buy from others who sell the same thing even at a discount. Why? When you brand you as the top person and authority in what you do. You may never meet most of your customers but they will feel they know you and buy from you. All the while the other guys going against you will be clueless as to how you do so much business and never discount your prices. While they keep offering their products at discounts and spending a lot on market they won’t get near the results you get.

These are the secrets that have built our business team into a global power house that does over 6 figures in sales every month. Most of those sales are on auto pilot. Our team members are branded and make the process easy and automated for everyone.

If you would like to learn more on how you can make money online in your existing business or how to start a new home business and make a large income we offer free member back office resources to members.

To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/

Easy Ways For Stay At Home Moms To Earn Extra Income

articles — Wed, 22 Jul 2009 22:31:13 +0000

With the economy the shape it’s in, a lot of stay at home Moms are finding it more difficult to justify staying at home. However, it is still possible for many Mom’s to stay home with the kids and earn money from home. I bet most Moms will discover that this is less stressful than what they expected.

Selecting a way to build money takes patience and a few talents. Beginners will discover many techniques that will compliment the lifestyle of any Mom. For you to be successful, any technique you decide to take up should be one that you can do only a a little while each day unless you have more free time you can commit to it. Otherwise, if a work from home opportunity demands all your free time, it will be defeating the purpose of you staying at home!

One technique that most Moms find useful for earning income from home is Project Payday. By using this work at home opportunity, you will learn how to discover Internet Marketers wanting to pay you to fill out trial offers from major corporations like LifeLock. For this you will get anywhere around $15 to $50 and in a few cases even more than that. Some people can do multiple offers daily.

Internet auctions like Ebay are yet another easy way that stay at home Mom’s use to make money from their Kitchen table. There’re quite a few techniques you can put into action to create funds from Internet sites like ebay. 1 of the easiest ways is to watch the Classifieds of your local paper and find items of value to resell. I’ve made as much as $1500 every 30 days or so by doing this and I’ve heard of individuals who’ve made more. The secret is knowing how to spot a good product when you see it. Another really good treasure chest of profitable items to sell on sites like Ebay is Sheriff’s sales and auctions that Storage companies have because of storage fees that have went unpaid. You can find these posted in local bargain papers. Make sure you’re ready to bid on auction day.

Another auction site is Etsy. Etsy is where people sell their crafts made at home. A lot of homebound workers have turned this into a full time business earning regular income by selling their crafts on Etsy. This auction site draws a huge number of individuals wanting to purchase gifts for special people.

These are just three easy ways a homebound Mother can create extra money. Mom can now start making money instead of thinking of ways to cut your grocery bill. Don’t forget, use some common sense when thinking about work from home jobs to make extra income while staying at home with the kids.