Mar
18
Article Syndication and Mini-Website SEO
Filed Under SEO
Many businesses opt for a small website to market a niche product or service. If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you need to concentrate almost all of your search engine optimization (SEO) labor on getting external links, because choosing a mini-site means giving up the built-in advantages of the larger sites with a large number of internal links pointing toward the most important pages.
You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features. However, I want to focus your attention on one of the most important of the link building methods, article marketing.
Content syndication offers several advantages for improving your search engine optimiation through obtaining external links. First, if you do it properly, article marketing allows you to collect inbound links from a variety of sites that publish your content, and many of the websites will be from unique IP addresses, which is meaningful to algorithms of the major search engines. Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page. Third, article marketing is relatively inexpensive and easy when compared to some of the other ways of obtaining quality links. The ease of the process can be largely attributed to the introduction of specific software for article marketing.
I am able to be very productive in my article distribution, but only because I maintain memberships in two different article marketing systems. My approach is to write ten to fiften fresh articles each week. I spin each of those to obtain hundreds of unique versions for distributions to article directories (in one system) and to individual websites (in the other system). I use different articles for each system, to further reduce the chances for any content duplication.
One of the sites of which I am a member provides a free article spinner, which anyone may use. When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.
The other system to which I have a membership also provides a linked spinning and distribution. This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs).
If I had to choose one, I would choose the second, but it’s a very close decision. They both offer their own advantages, so I maintain memberships in both. They are actually very reasonably priced considering the value of what they offer. I pay less for the two monthly fees combined than what I pay for a moderately priced dinner for two. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.
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