Jan

17

Real Estate Leads – Keep In Contact

Filed Under Real Estate 

Contact maintenance is required and not just the mere generation of real estate leads and this activity may even be needed after they have finally completed a purchase.  If you do not unceasingly take care of your business relationship with your contacts, particularly if they are investors who are concentrated on that category of foreclosure properties, you would just have squandered away all of your past efforts in generating those leads.  With more and more properties that may be foreclosed or have already been foreclosed, an increasing number of investors now want to concentrate on this specific niche because of the possibility of earning more profits.  You would do well to pay special attention to this kind of investors because they do not just buy only once but are repeat buyers so that you would be reaping for a long time the fruit of your efforts on contact maintenance.

Let us first examine how you can produce these types of leads through realtor websites by using IDX MLS solutions.  Search engine optimization (SEO) strategies should have been applied in the design of the site that specifically focused on drawing in those investors who want to buy foreclosure properties.  You should then have designed a landing page for these types of investors that shows to them those properties that have a good chance of attracting them and it should have an IDX MLS program that is specifically geared towards displaying foreclosure properties.  With this strategy, you would be able to win their trust and respect that could prove to be beneficial to you when they finally decide on purchasing a property.

Contact maintenance begins after your website has produced a lead who has provided you with his contact details.  Usually, your prospect would want you to provide him with updates on those properties that he feels have the most chance of providing him with a large profit.  A contact management tool could be used to transmit to him without human intervention the details including a newsletter and some messages that have been created to gradually motivate him into buying.

A tool that will automatically evaluate a specific prospect’s level of motivation to buy can also be used.  You can setup this tool in such a way that it will send an SMS to you or the appropriate sales agent if it has sensed that a prospect is now very excited to complete a purchase.  This can happen anytime so that immediate notification is crucial because either the moment could pass without the prospect making a purchase or he could buy from somebody else.

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