Mar

18

Article Syndication and Mini-Website SEO

Filed Under SEO | Leave a Comment

Many businesses opt for a small website to market a niche product or service.  If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you need to concentrate almost all of your search engine optimization (SEO) labor on getting external links, because choosing a mini-site means giving up the built-in advantages of the larger sites with a large number of internal links pointing toward the most important pages.

You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features.  However, I want to focus your attention on one of the most important of the link building methods, article marketing. 

Content syndication offers several advantages for improving your search engine optimiation through obtaining external links.  First, if you do it properly, article marketing allows you to collect inbound links from a variety of sites that publish your content, and many of the websites will be from unique IP addresses, which is meaningful to algorithms of the major search engines.  Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page.  Third, article marketing is relatively inexpensive and easy when compared to some of the other ways of obtaining quality links.  The ease of the process can be largely attributed to the introduction of specific software for article marketing.

I am able to be very productive in my article distribution, but only because I maintain memberships in two different article marketing systems.  My approach is to write ten to fiften fresh articles each week.  I spin each of those to obtain hundreds of unique versions for distributions to article directories (in one system) and to individual websites (in the other system).  I use different articles for each system, to further reduce the chances for any content duplication.

One of the sites of which I am a member provides a free article spinner, which anyone may use.  When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.

The other system to which I have a membership also provides a linked spinning and distribution.  This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs). 

If I had to choose one, I would choose the second, but it’s a very close decision.  They both offer their own advantages, so I maintain memberships in both.  They are actually very reasonably priced considering the value of what they offer.  I pay less for the two monthly fees combined than what I pay for a moderately priced dinner for two.  Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.

Feb

9

SEO To Become A Dinner Party Topic

Filed Under SEO | Leave a Comment

Because of a ground-breaking agreement between Dell and Google, SEO might soon be a mainstream topic of conversation. Dell, the world’s leading maker of personal computers, has announced that it’s testing a pre-put in package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

While the home page and Desktop Search will be an plain boost to Google’s share of the Search market, and perhaps even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that can be of most interest to SE marketers and optimizers round the world.

Currently a specialist ‘industry tool’ used predominantly by SE practitioners, the Google Toolbar could soon be automatically available to hundreds of thousands of mainstream laptop users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become half of mainstream vocabulary. (Well, perhaps that’s a little optimistic… Perhaps they’re a lot of possible to become half of the vocab of the pc savvy mainstream.)

Thus what will this all mean to SEO and SEM? In my humble opinion, the four most significant implications of the Dell-Google agreement are:

1) Business decision manufacturers can finally ‘get’ SEO

Although not overly useful to SEMs and SEOs, Google PageRank is a perfect hook for busy call makers. It’s terribly simple (in that it’s simply a mark out of 10) and measurable, and it’s simply THERE; you don’t have to go out of your approach to determine the PageRank of a site. It’s exactly what call manufacturers would like to urge their collective heads around SEO. They don’t have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of grey, leaving the two colors many decision manufacturers understand best: black and white.

two) Business will spot the importance of PageRank

While most business call makers are aware {that a} smart search engine ranking is nice for business, they are not nevertheless aware {that a} dangerous PageRank is dangerous for business. However with the Google Toolbar at their disposal, they soon will be. Call manufacturers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of each web site they visit. And in the process, they’ll become painfully attentive to what their own PageRank says about their company.

3) Business will be additional Search-proactive

Once call manufacturers realize {that a} dangerous PageRank is dangerous for business, they’re going to be more likely to be proactive about their search engine ranking.

four) Additional businesses can dedicate a budget to Search

PageRank will become simply a half of ‘doing business’. Just like TV, radio, and newspapers, it will be proactively communicating with decision makers, each and every day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN can not be considered a black art, and SEMs and SEOs can not be thought-about witch-doctors. This can build call manufacturers way additional comfortable dedicating a budget to Search (particularly as they currently have one thing measurable to grab a hold of – see point one on top of).

Conclusion

It appears that Google has once once more created a terribly astute business decision. For better or worse, they’ve improved their position in Search and made significant inroads into the desktop software market. Can they threaten Microsoft’s desktop dominance? We have a tendency to’ll have to attend ‘n see. Can they enrich the SEM / SEO industry? In my humble opinion, yes! Google could not be everyone’s favorite search engine, however if they carry PageRank into the mainstream, the Search business can finally attract the percentage of corporate advertising pay it deserves.

To find online roulette systems, roulette strategies, winning ways of making a bet, and useful software, visit: how to win at roulette. how to win at roulette is really a great and comfortable way to earn A LOT OF money. Get everything you need to know about how to win at roulette!

Related Blogs