Aug
9
A Website Survey Makes Sense
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Webmasters have access to free tools such as Google’s Analytics that will provide them with detailed information on the number of website visitors, what pages have been accessed and the length of time visitors have spent accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster what the visitor was thinking. Did they dislike the website? Was the layout clear or confusing? Did they find it easy to navigate and maybe the most important thing, did they find the information they wanted?
A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was it because they didn’t like what the product or service were or was it that they couldn’t find what it was that they wanted?
Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitor is straight from the horse’s mouth, no longer is there the need to guess, simply ask each visitor how they found the site and if they were able to find what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they discover the website?
- Is their interest in the website for reasons of business or pleasure?
- Did they find the information they were looking for?
- How easy was it for them to navigate the website?
- Would they recommend the website?
A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.
An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. One example would be to ask visitors at the end of the registration process if they found the procedure quick and easy; another example would be after ordering an item the customer could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being asked every time they visit, the website can be configured so that they are only asked once.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
Jul
7
Calling all publishers, editors, journalists and freelance writers. It is time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul – we’re talking revolution.
As it was in the beginning
Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to monitor and process, and for the more popular articles, it is either a case of only a fraction of the received correspondence ever being used, or where online comments have been allowed, well written and good comments can be buried under poorly written and abusive comments.
As well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of the amount of effort required and response received, just consider the number of letters that go unpublished and unread.
As it is now
The Internet has brought new channels of communication and created opportunities that allow us to challenge traditional methods. Now a mature technology, the Internet is no longer the preserve of geeks and nerds but a technology that has been embraced by the global population, the young and the old, that invites new ways of doing things. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.
When people read an article that provokes thought they now expect the opportunity to comment either by writing a comment, sending an email or writing a letter. Emails make the process of communication easier but it still takes time to compose an email and time for the majority, is what they haven’t got.
Although of interest a letters page is at best a snapshot of views or if comments have been allowed an unmanaged and often never ending list of comments; they may be well crafted and well written but due to the free text form, collectively they are views that are notoriously difficult to measure.
As it should be
Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be properly measured. Communicating with your readers is one thing but having a channel that allows your readers to effectively communicate with you is just as important.
Do you want to deliver a snapshot of opinion? Did they like the article? Did the readership agree with what was said or do they have a different view?
Now it is easy
Historically surveys would have taken considerable effort to design and publish and altogether was a process too long winded and often reserved only for the niche and bigger topics.
However, using a hosted survey site surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect complement to articles that prompt opinion and debate.
The advantages over letters, e-mails and comments are that with online surveys all the feedback gathered is properly managed and easily measured with sites like Survey Galaxy providing you with real time polls and charts that you can either keep to yourself or share with your readers.
It’s not even one or the other now
Linking articles to online surveys will not only extend the life of the article but will involve your readers in the discussion and in a way where that they know that their opinion will be counted.
If you think they would rather send an email? – no problem – include the facility within the survey and get the best of both worlds.
It’s low cost, fast and easy to do; it will not only empower and engage the reader but will establish a valuable communication channel that will provide you with measurable feedback and give you the opportunity to promote other related articles.
Try it for yourself and record your view of this article here:- Readership Feedback Survey
May
31
Get both both visitors and links from minutes of work
Filed Under Internet Marketing | Leave a Comment
I’m really excited because I have 3 weeks ago joined AMA ServiceT that the guys
at PLRPro have just launched to help you get first page Google rankings
and distribute your articles to high quality sites.
This is one of the largest breakthrough’s they have made in
letting you automate the marketing efforts.
Quite simply this is outstanding…. Really BIG – I know from experience
Its called Article Marketing Automation and you can visit them at
AMA.
It even lets you submit YouTube videos as well as standard sites.
If you haven’t been on a 6 months journey in Amazons, you will know how
Powerful YouTube promotions can be.
AND if you have been watching the SEO scene you would have also seen
how YouTube videos are on first page rankings for EXTREMELY
competitive search phrases very easily.
See Google wants to include new media in its search results, it
also finds that YouTube videos are not competing on the same level
as the rest of the web index.
It is MUCH easier to get a first page ranking for your own YouTube video then it is for the main keyword.
So they have that entirely covered all within this new system.
In AMATT, when submitting an article you can now also include a YouTube URL (your YouTube video that you created, or another one if you just
want your post to looking better).
Then you input some extra YouTube anchor text keywords (the terms you want your YouTube video to be in Google for)
And that’s it.
Now Automatic article promotionT, when it submits your article, will also include your video as well as link back to YOUR YouTube video, with varying link text,
Helping you get better video rankings.
COME ON this AMAT systemT is amazing.
Nobody is doing this right now, and certainly not as easy as this.
What a powerful feature for just a part of what the system really does.
Help you distribute your high quality articles to real sites giving you an instant marketing with your website.
AMATT have even been able to produce first page rankings for normal (not video) competitive keywords with over 395,000 competition pages.
What would it mean to you if you could do this exact same promotion to your own money sites?