Mar

5

Real Estate Investing In The Age Of Government Intervention

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The term virtual real estate investing likely brings a number of things to mind. You likely mentally leap to real estate investing as real estate portfolios and real estate retirement plans, and then you may expand to thinking of short sales, hard money lenders, bulk reo investing or virtual real estate investing. You may also consider what roles these things play in your life as a real estate investor in different economies.

There is a lot to learn about real estate investing. To get the most out of real estate investing education, be familiar with basic information ahead of time. You will get the most out of anything to do with short sales, bulk reo sales, virtual real estate and just improving real estate investor abilities by knowing some real estate investing basics. Review these three real estate investing basics that even some experts don’t yet know:

1. Real estate investing education always yields positive. In any real estate deal, there will be thousands of dollars in potential wealth. Understanding how to get that wealth will be the key to your success. Knowing more about real estate betters your odds of success when you do a real estate deal. Small investments in education yield big results upon implementation.

2. You can succeed in real estate investing in any economy. Many people think that you can only succeed in real estate when the economy is booming. You should remember that a bad economic situation is not usually bad for real estate investors. You frequently can get properties at deep discounts. You might also find deals that simply would not exist in a booming economy. Poor economies can turn based on active real estate investing. When the economy is not thriving, short sales, bulk reo sales and virtual real estate can all thrive. You can save yourself from financial difficulty along with others by knowing how to do these deals.

3. A lot of money is not vital to your success as a real estate investor. You can succeed in the real estate investing arena no matter how much money you are working with. There are lots of types of deals that you can perform with the money of other people. Private lenders will let you use their money if they know that you are a good investment. An investor who is a good investment knows as much as they can when it comes to real estate investing. This will help you show private lenders that you are a good investment if they do not know about real estate investing themselves.

A good deal of wealth can be generated with real estate investing. You can create an income in any economy. You can create success for yourself using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

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May

14

Banner Towing by Airplane: Proven Statistics

Filed Under Advertising | Leave a Comment

Every healthy company advertises. Some rely solely on word of mouth ads. Others glut the reader with information. Advertising is expensive and it requires great planning to use these dollars wisely. Simply put, sometimes a few words can go a long way.

Airplane banner towing takes a short message a long way. An airplane flies over a crowd of people with a banner or billboard streaming behind. The message is concise, the competition gone, and the readability impeccable. The simplicity in turn means less cost and greater effectiveness.

A simple ad means it can go from idea to production much quicker. At the most a banner ad is one sentence. Therefore, once this sentence or phrase is chosen, its production can get underway. Think how simple proof-reading is!

Unlike a “traditional” ad, banner ads convey only enough information to get the customer interested. When the customer inquires further, then further facts, figures and benefits can be conveyed. But the primary goal with airplane advertising is to get them interested.

An aerial billboard or banner ad has one drawback, namely, its success pivots on a few words. These words must convey the message desired in a way that will be remembered by the audience once they are home. It is more difficult to convey the message in a few words than to ramble on in a longer ad. Radio and TV ads try to name their product 5 to 7 times in a minute or less. Banner ads don’t have this luxury. It may be said several times as the plane flies back and forth, but it is the same message each time.

Contrast this to traditional advertising which uses a multitude of words to convey facts and figures designed to attract a customer to their product. Though such ads are expensive, there is no guarantee that the ad will even be read. Yes, this information needs to be conveyed, but why pay to get it to a multitude of uninterested people?

There is something about a banner flying behind a plane that demands attention. People hear the hum of the engine and look up. During the 17 seconds the banner is visible, they may read the message several times. If it returned, it will probably cause them to recall the message. By the time they get home, the sight of a plane will probably bring the message to mind once again. This recall is virtually free advertising. Yes, the information in a printed ad is often needed. In such a case, the banner ad can be used in conjunction with a printed ad, multiplying its effectiveness.

No one can doubt that an airplane banner is effective. Studies prove that. Banner advertisers pay to get their message to a large group without competition, and many will remember that message long after it has disappeared over the horizon.